Foot Locker Inc. announced Wednesday its most recent strategic investment in NTWRK, a youth culture e-commerce and content platform.
→ Click on the still shot above or here to watch an introduction from NTWRK
With this $3 million investment, Foot Locker and NTWRK will bring together the world’s best brands utilizing NTWRK’s highly compelling episodic format to release exclusive products, original content and access to the biggest names in youth culture.
Since its inception in 2018, NTWRK has pioneered “Shopping at the Speed of Culture,” which encompasses an unprecedented overlap of content creation, episodic programming, experiential activations and exclusive launches to drive e-commerce sales. Its unique platform gives brands and artists the ability to tell stories behind their most compelling products, with partnerships focused on demand creation and commercializing hype in new and exciting ways.
NTWRK is headquartered in Los Angeles, CA, and led by CEO Aaron Levant, who previously served as Senior VP at Reed Exhibitions. In that role, he founded The Agenda Show, the industry’s largest streetwear trade show, and spearheaded the launch of ComplexCon, a cultural event attracting consumers and the biggest names in pop culture across fashion, arts and sports. NTWRK was initially backed by Warner Brothers Entertainment and has since brought commerce and community to an exciting new level.
“NTWRK’s innovating and engaging content platform is pioneering the way brands tell their stories and the way youth culture shops,” said Richard Johnson, Foot Locker’s chairman and CEO. “At Foot Locker, we are focused on continuing to elevate the customer experience and investing for growth, and our partnership with NTWRK reflects our commitment to driving our business in new and exciting ways. We look forward to working closely with Aaron and the NTWRK team to deliver exclusive products and experiences for our customers and extend our reach in youth culture.”
Many of NTWRK’s recent and current partnerships include brands that are complementary to Foot Locker’s offerings, such as Nike, Jordan, adidas, Puma, Champion and New Balance.
Aaron Levant, CEO of NTWRK, said, “NTWRK is building the content platform and retail marketplace of the future through an approach that has undeniably elevated the consumer experience. We are excited to partner with Foot Locker on this journey, further enhancing what experiential commerce means to the consumer. Given Foot Locker’s strong, global track record for retail leadership, we collectively aim to exceed the expectations of the next wave of consumers.”
This series A round has raised a total of $10 million, led by investments from Live Nation and Foot Locker.
Photos and video courtesy NTWRK
