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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Puma Mostro Returns in a Trio of New Colors

April 16, 2025

Lycra to Launch Bio-Derived EcoMade Fiber in 2025

April 16, 2025

Callaway Reimagines Golf-Inspired Apparel with Legacy Collection

April 15, 2025

Adidas x Edison Chen Continue Collaboration with Clot Silk Gazelle and Apparel Capsule

April 14, 2025

Good Design: Jordan Brand Air Rev Fuels Innovation in Golf Footwear

April 14, 2025

Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel

April 14, 2025

What Went into Nike’s Signature Logo for A’ja Wilson?

April 14, 2025

“Golf In Small Spaces” Makes Play Accessible to All

April 14, 2025

New Era Cap and Adidas Partner for On-Field Caps for Three NCAA Baseball Teams

April 11, 2025

Adidas’ Adizero Aruku, Designed for Life in Motion

April 10, 2025

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