A team of six footwear industry veterans will market a new dorsiflexion line in the U.S. according to an announcement made today by SpringBoost, the three-year-old Swiss company located in Waltham, Mass. The independent sales representatives will report to Phil Percuoco, U.S. director of sales.
“The challenge of educating the footwear industry about the advantages of dorsiflexion will be met by one of the most experienced sales rep forces a new company can ever hope to assemble,” said Percuoco. “All have at least 10 years of footwear industry experience and are committed to helping retailers profit from the technology.”
The new reps are:
- West – Julie Hasson and Paul Tobin of H & T Sales, 425 489 8427; 425 443 2944. (AL, AZ, CA, NV, OR, WA). Clint Cartledge, 949 249 0080. (CA, NV)
- Midwest – Jerry Panowicz, Panowicz Marketing, 913 681 1555. (IA, KS, MN, MO, NB, ND, SD, WI). Ken Geisinger, 317 842 8050 (IL, IN, KY, MI, OH).
- Mountain States – Keith Frank, 406 544 6871. (CO, MT, UT, WY)
Additional sales reps will be announced shortly.
New V.P. – General Manager Hired
Both Percuoco and the sales rep force will work closely with Kevin Johnson, the new vice president-general manager of the company’s U.S. operations. Johnson has more than 20 years of footwear industry experience managing sales, marketing, operations, personnel, and product development at the senior level for both start-up and public companies. He is the former managing director of JGB Company, Milford, Mass., where he worked with major sporting goods retailers in North America, and is the former vice president-general manager of Dexter Sport at HH Brown, Hudson, N.H. He holds a Bachelor of Science in Business Administration from Plymouth State College.
“The brand will be supported by p.o.s., advertising, promotion, and sponsorships. As well, tech reps will clinic on-floor staff,” said Johnson. “Thus, by educating the retailer, well help them educate the consumer about the benefits of dorsiflexion footwear.”
