Under Armour Inks Six New Distribution Agreements

Under Armour, Inc. has signed a series of agreements with key international master agents and distributors to manage the distribution of Under Armour products on a global level. These strategic partnerships are designed to service local retailers demand for Under Armour products to help sustain Under Armour’s continued growth throughout international territories. The terms of each agreement provide for distribution rights of Under Armour in the following countries:

    Equation Performance:    France and Andorra
    Main Sport:              Germany and Austria
    Sportbox SRL:            Italy
    Fiddes Enterprises:      Australia/Pacific Islands
    SGA Vanneste:            Belgium, Luxembourg and the Netherlands
    MnO International:       Sweden, Finland, Norway, Denmark, Iceland,
                             Estonia, Lithuania, and Latvia

“Under Armour’s international expansion is a key component of our long- term growth strategy for the brand,” said Ryan Wood, President of Under Armour Europe B.V. “By partnering with these key distributors and master agents, we are confident that Under Armour will continue to further its position as a world leader within the premium sporting goods industry.”