White Sierra has hired Judi and Rick Tice of Minnetonka, Minn. as the company's Midwest territory sales representatives.
Judi and Rick have been reps in the outdoor industry for over 21 years, and are well known and well respected by those they have worked with. The husband and wife team will be responsible for the upper Midwestern states of Wisconsin, Iowa, the Dakotas, Minnesota, Illinois, Kansas and Missouri.
White Sierra is coming off a very strong Fall 06 selling season with an increase in bookings of 40% over last fall. For Spring 2007, the company is bolstering its men's and women's apparel collections with 11 new proprietary fabrications including a new eco-friendly, performance bamboo.
