Brooks Running Company Names Huge as New Advertising Agency of Record
April 3, 2019
Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations.
“We’re thrilled to partner with Huge because they are a creative powerhouse that immediately captured the Run Happy spirit of Brooks,” said Brooks Chief Marketing Officer Melanie Allen. “In partnership with Huge, we’re looking forward to bringing exciting new initiatives to runners that inspire them to lace up and go for a run.”
Jason Musante, Global Chief Creative Officer of Huge, said “Brooks is at an amazing inflection point – new designs, new people, new global ambition, and we’re just as ambitious to share their authentic story and brand with the world as only Huge can.”
The account will be lead out of the agency’s office in Dumbo and first work is slated to break November 2019.
About Brooks Running Company: Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in over 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit brooksrunning.com for more information or follow them on Twitter (@brooksrunning) and Facebook facebook.com/brooksrunning.
About Huge: Huge is a global experience agency providing marketing services and digital transformation to the world’s largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,400 employees working across 12 offices throughout North America, Europe, Asia, and LaDn America. The agency is part of the Interpublic Group of Companies. For more information, visit hugeinc.com.
