Talkoot, a cloud-based content production platform that works with Adidas, Mountain Hardwear, Dr. Martens and other active lifestyle brands, announced that it has closed a $1.65 million seed round of finance to accelerate sales and marketing and drive product development. Seven Peaks Ventures led the round, joined by Cascade Angels, Willamette Valley Capital and a number of individual investors.

“We’ve been heads down building a great product that has allowed a handful of world-class customers to scale their omnichannel product content. This new capital enables us to bring Talkoot to the thousands of other consumer-obsessed brands who need these same powerful capabilities to navigate the new, digitally-driven retail landscape,” said Brian Hennessy, co-founder and chief operating officer at Talkoot. “We’re automating a cumbersome process, saving thousands of hours and adding millions of dollars to their bottom line.”

Talkoot’s software as a service (SaaS)-based product content production system is designed to help brand teams write, edit, approve, translate and deliver copy globally. The platform is already in use by leading consumer-centric brands including Adidas, Mountain Hardwear, Dr. Martens, Burton Snowboards and Under Armour.

“Brian has built a seasoned team, including Derwyn Harris, co-founder of Jama Software, and an initial product for a market projected to grow to $15.8 billion by 2021,” said Dino Vendetti, managing partner at Seven Peaks Ventures. “In just two years, the company has seen 400 percent growth, attracting a growing customer base of global brands. We are excited to work with the team to expand into the market with a SaaS-based solution that automates the unwieldy task of global product content production, management and delivery.”

Part of this $1.65 million if funding was secured in October 2018 when Talkoot won the Bend Venture Conference’s growth stage competition.