New Era Cap Co., Inc. will open its first flagship store in New York City. New Era: New York, which will be located at 9 E. 4th Street, in New York Citys Greenwich Village, is slated to open in May 2006 and will feature the entire line of New Era, from the 59FIFTY collection to caps made for partner action sports brands.
The 2,000 sq ft boutique space was developed by Jager Di Paola Kemp Design with final design executions by architectural firm TPG, whose portfolio includes Barneys New York, Dolce & Gabbana, and the NBA Store. Housed in one of New Yorks historically land marked gems, the E. 4th Street building was built in the 1800s and was home to a manufacturing company for most of the 1900s.