Black Diamond Equipment, along with its sister brand Pieps, are named as official supplier and safety partners for the Freeride World Tour for the next three years.
“Snow safety and avalanche response have always driven Black Diamond and Pieps to innovate new tools to help people travel safely in the backcountry,” said Jan-Willem Driessen, global vice-president of marketing for Black Diamond Equipment. “Partnering with the Freeride World Tour allows us to speak to a growing demographic of younger backcountry skiers and snowboarders whose passion regularly takes them outside the boundaries. Whether it’s our beacons with Bluetooth capabilities, JetForce avalanche airbag fan technology, probes, shovels or snow saws, our snow safety collection addresses the interests of a growing movement of backcountry riders.”
Black Diamond and Pieps will take the lead as the official supplier and safety partner of the FWT for the next three years, providing athletes with critical snow safety tools such as airbags, beacons, shovels and probes, as well as organizing safety workshops during events. Be sure to also look out for them at Freeride World Qualifier and Freeride Junior Tour (FJT) events such as Verbier Freeride Week, FJT Fieberbrunn, Freeride Junior World Cup Kappl and FJT Verbier.
“Safety is and will always remain the Freeride World Tour’s number one priority,” states Julien Hess, general manager of the Freeride World Tour. “Thanks to our partnerships with brands like Black Diamond Equipment and Pieps, we are able to reinforce two key pillars of mountain safety, which are: wearing all necessary safety equipment and gaining the appropriate training to be able to assess risks, avoid accidents and be able to properly perform a rescue if needed.”
Under its portfolio of snow safety products, Black Diamond also offers a focused range of premium alpine performance products from Pieps, including its own avalanche transceivers with Bluetooth capabilities, probes, shovels, safety equipment and packs. Black Diamond acquired the leading Austrian designer and marketer of avalanche beacons and snow safety products in 2012 further demonstrating the brand’s commitment to the category and its position as the industry leader in snow safety products.
