Under Armour has inked a five-year agreement with Texas Tech University to be the official outfitter of the university's Division 1-A football team. The Texas Tech Red Raiders will be outfitted in Under Armour's performance apparel and footwear.
This agreement, slated to kick off in June 2006, is the latest in a series of moves by Under Armour to further establish the brand's on-field presence. Under Armour now has “official outfitter” partnerships in The Atlantic Coast Conference, The Southeastern Conference, and The Big 12. The Company has outfitted the ACC's University of Maryland football program since 2004, and signed SEC powerhouse Auburn University this past December.
“Under Armour provides athletes with a performance advantage on the field,” commented Kevin Plank, Chairman, Chief Executive Officer and President of Under Armour. “This partnership with Texas Tech is a great match for Under Armour and builds on our commitment to grow alliances with some of the leading football programs in the country.”
Commented Gerald Myers, Athletic Director for Texas Tech University: “We are very excited to have Under Armour become the 'Official Outfitter of Texas Tech Football.' This is a partnership that is going to be very beneficial for Texas Tech University, our football program and our fans. Under Armour is the leader in performance apparel, and Coach Mike Leach and his staff have positioned Texas Tech as one of the top football programs in the country. Joining with Under Armour will help our student-athletes to continue to compete at that elite level.”
