Inter Parfums, Inc. and Quiksilver, Inc. signed an exclusive worldwide license agreement for the creation, development and distribution of fragrance, suncare, skincare and related products under the Roxy and Quiksilver brands. The contract will expire after December 2017.
Inter Parfums, Inc.'s Paris based subsidiary, Inter Parfums, SA will develop entirely new product categories for each of the two brands, which are important brands for the global youth market and synonymous with the heritage and culture of surfing, skateboarding and snowboarding. Initial plans call for the first new product line under the agreement, a Roxy fragrance family, to be introduced in late 2007, followed by a Quiksilver suncare line.
Bernard Mariette, President of Quiksilver Inc. stated, “With the signing of the license agreement with Inter Parfums, we are adding a new dimension to our strategic vision for our brands, which truly have come to represent a global lifestyle for youth and outdoor sports. Roxy, which has always stayed true to its roots in boardriding, has a high level of authenticity as a sports-inspired brand, but with a very feminine expression of style. This is evident in the products we develop and is at the core of our success. This makes this new venture a natural extension for Roxy, and we know that Inter Parfums will fully understand our customer as it creates personal care and beauty products. Similarly, we believe that the Quiksilver brand lends itself to a variety of personal care products, particularly in the suncare category, that we expect to be well received. For over a decade, Inter Parfums has been highly successful developing and growing fragrance and related beauty programs for its licensees, each with their own DNA and target audience. I feel we have placed our brands in the best of hands with Inter Parfums.”
Jean Madar, Chairman & CEO of Inter Parfums, Inc. noted, “We are very enthusiastic about our new association with Quiksilver, Inc., the world's leading outdoor sports lifestyle company. We believe we can successfully leverage the passion and loyalty of the Roxy and Quiksilver brands to bring their customers exciting new products. The imagery associated with these brands is incredible, and we will remain true to and be able to draw great strength from their unique and special position as a global, niche business, as we market and distribute these products.”
Philippe Benacin, President of Inter Parfums, SA added, “Roxy and Quiksilver are exceptional brands with global recognition among the large and growing population of active, outdoor-oriented youth. This agreement is a major step forward for each of our companies as it gives us the opportunity to extend our respective strategies and create growth and value for our shareholders as well as for consumers. We are pleased with this opportunity to not only create and distribute yet another great line of fragrances and personal care cosmetics, but to build a strong new relationship with an important partner in the global consumer marketplace.”
