Puma and Porsche Design have entered into a strategic partnership to bring a new line of high-end sportswear, footwear and accessories to the market, starting in the Spring/Summer 2019 season.
The collaboration blends Porsche Design’s sophisticated, functional design philosophy with Puma’s innovative performance technologies. Combining the design heritage of the two globally renowned brands, the Porsche Design Sportswear Collection – available in early March 2019 – features engineered products that will stand for the fusion of lifestyle and performance wear.
“We are really excited to start working with such a renowned partner like Porsche Design,” said Bjørn Gulden, CEO of Puma. “Their active lifestyle heritage fits perfectly to our ambition to bring the track to the street and merge sport innovation with lifestyle products. With our long experience in motorsport, we will be working with Porsche Design to innovate footwear and apparel styles of high quality and technical engineering.”
Both brands are rooted in the world of motorsport and bring complementary traits to this newly established partnership. Porsche Design brings its unique design philosophy, its engineering mindset and strong expertise in the premium segment to this collaboration, while Puma’s sports expertise can be seen in advanced cushioning systems, seam-sealing knits and lightweight fabrics.
“With Puma, we have found a qualified partner, who shares the same values related to technological innovation and functional design. We are very much looking forward to kicking-off this partnership and to lifting the Porsche Design Sportswear Collection to new heights over the following years. The new Spring/Summer 2019 Collection is just the starting point of this valued partnership,” says Jan Becker, CEO of Porsche Design Group.
A collection ranging from active wear to sports-infused lifestyle wear, the full product range delivers technology, quality, sophistication and style with a clear vision: serving the 24/7 needs of the modern sportive urbanist.
Image courtesy Puma
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