Safilo Group and Alpargatas, the parent of Havaianas, announced the early renewal of their global Havaianas eyewear license, now running until the end of December 2024.
“We are very proud of this early renewal, which aims to strengthen a project initiated in 2016,” commented Angelo Trocchia, CEO of Safilo Group. “We want to grow the Havaianas eyewear business through collections that reflect the unique personality and creative simplicity of this important Brazilian brand, which is receiving an exceptional reception, particularly in Southern Europe.”
“This renewal represents the continuation of the successful relationship with Safilo,” added Carla Schmitzberger, CEO of Havaianas. “We are very proud to count on Safilo as our strategic eyewear partner who offers unique capabilities, longstanding know-how, focus on quality, product design, innovation and proven qualitative widespread distribution.”
Safilo’s portfolio encompasses: own core brands Carrera, Polaroid, Smith, Safilo, Oxydo, and licensed brands: Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, Elie Saab, Fossil, Givenchy, Havaianas, HUGO, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.
