WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Sue Fennessy, Founder and CEO of WeAre8, said, “We are thrilled Danny has joined our executive leadership team. Danny has a natural gift for creating deep emotional connections between people and brands, and his incredible vision and storytelling ability will be a major asset to our partners and clients as they invite millions of people to help tell their brand story.”
Tawiah brings over 15 years of world class marketing experience to WeAre8. During his 12 year tenure at Nike, Tawiah held several high profile global leadership roles in which he shaped the evolution of Nike’s global digital ecosystem, and was a key force in driving its double-digit growth over the past decade. His visionary storytelling and cultural insights were a driving force behind some of Nike’s largest global activations, such as the 2010 FIFA World Cup (South Africa), 2012 Olympics (London), and 2014 FIFA World Cup (Brazil), and he has partnered with many of the world’s most iconic sports clubs, athletes and cultural influencers across art, fashion, music, design, and sports verticals.
In his new role, Tawiah will champion WeAre8’s proprietary platform as a key tool in shaping the future of the marketing ecosystem. The WeAre8 platform leads with a mission to economically empower the people who create and share high-quality content on social media, redirecting billions of dollars in yearly advertising spend back into the hands of consumers.
In a statement about the company, Tawiah said, “When people are directly empowered, recognized, and rewarded for their creativity and humanity, brands will be able to establish long term relationships with their greatest advocates, rather than target them with impersonal ad campaigns on platforms that don’t honor their creativity, but only see people as eyeballs and clicks. I’m very excited to have the opportunity to accelerate the mission of this revolutionary platform and put the power back into the hands of the people.”
The appointment follows OUTFRONT Media’s November announcement on its partnership with WeAre8, pairing the media company’s Out-of-Home (OOH) ads with WeAre8’s network of social activators that serve as an additional media channel for clients.
