RYU Apparel is opening a store in Brooklyn’s Williamsburg section. The Vancouver-based fitness apparel firm has one other U.S. store in Venice, CA and will soon open another in Newport Beach, CA.
RYU also has one store in Toronto and three more in the Vancouver region.
“The experience at retail is to try to build a community and give back to the community – milliennials want to be a part of something. Community is everything we stand for because it’s our purpose – it’s about respect and why the brand was started,” said Marcello Leone, CEO of RYU, in an interview on Cheddar TV.
The Williamsburg store is located at 76 N. 4th street in Brooklyn and will open shortly after the Thanksgiving holiday, allowing employees to spend time with their families ahead of the grand opening.
RYU celebrated its launch with a pre-opening preview party last Thursday evening. The event attracted members of NYC’s cultural and fashion community, including artists and dancers featured in the ‘Your Universe’ campaign.
Images/video courtesy RYU
