Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
The sporting goods retailer will occupy nearly 3,500 m2 (38,000 ft2) of space on two floors of the property. With a grand opening scheduled for fall 2019, the Décathlon at Montreal Eaton Centre will be the first in a downtown location in Canada.
“We are delighted to be coming to the Montreal Centre Eaton, a location that will quickly become a vital element of our retail presence in Quebec,” said Tristan Vendé of Décathlon Canada. “This location in the downtown core, which is a relatively new approach for us, will enable us to deliver even more effectively on our brand promise, which is to make sport accessible to as many people as we can. We are already looking forward to meeting downtown Montreal’s sports enthusiasts and, especially, working with all stakeholders in the neighbourhood, who are keen to help Montrealers adopt more active lifestyles.”
Jean Landry, vice president, leasing, retail of Ivanhoé Cambridge stated: “We are very pleased to see the Montreal Centre Eaton partner with Décathlon, a powerful global retail brand. We are confident that this new downtown offering will enhance the shopping experience for our visitors, and will rapidly grow into another successful venture for Décathlon in Quebec. The opening of Décathlon will surely be one of the highlights of our $200-million Montreal Centre Eaton revitalization project, which is an integral part of Projet Nouveau Centre, our initiative to revitalize Montreal’s downtown core.”
Reflecting its commitment to the community, Décathlon is innovating by kicking off a consultation process to help it identify with its community. Starting immediately, members of the public can choose from three name options selected by Décathlon. They can vote on Decathlon Canada’s Facebook page.
The options are:
- Décathlon Ville-Marie
- Décathlon Centre-Ville Montréal
- Décathlon Centre Eaton
“Every Décathlon in the world is identified by its community, neighbourhood or building,” Vendé added. “By opening the vote to citizens, we are asking them to make this choice and we pledge to adopt the name that will garner the most votes.”
Décathlon’s first Canadian store opened at Mail Champlain in Brossard, just outside of Montreal. The retailer also last April opened its first store at 735 Market Street in San Francisco. A larger location, measuring 47,000-square-foot, is set to open in Emeryville, CA in Spring 2019.
With more than 40 years of experience, Décathlon operates some 1,432 stores in 42 countries around the world and boasts sales in excess of €11,3 billion and a workforce of over 90,000.
