Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, has announced the promotion of Lauren Rash to COO.

Lauren Rash

Previously VP of operations for Diamond Brand Gear, Rash has been with the brand since 2016, where she has excelled at manufacturing planning, product design, quality control and operations.

Before landing at Diamond Brand Gear three years ago, Rash was the Lean Six Sigma leader and strategic growth coordinator, servicing two Aviation value streams at GE plant in Asheville, NC. With Rash’s advanced knowledge of manufacturing and design, she excels at overseeing and improving Diamond Brand Gear’s local manufacturing operations.

“Lauren has continued to show leadership and dedication to all of the new initiatives within our company,” said John Delaloye, CEO of Diamond Brand Gear. “We are very proud to promote her to COO, as she has been instrumental in the growth of our business at Diamond Brand Gear thus far and is dedicated to our mission to creating durable yet beautiful outdoor gear, crafted in the Carolina Mountains.”

First stamped with a “Diamond Brand” in 1881 as an indication of high quality goods, Diamond Brand Gear has produced packs, big wall tents and combat tents for the military and Boy Scouts for many years. In 2017, the brand expanded their offerings to include high-quality, crafted in the Carolina Mountain packs and bags for living the mountain lifestyle.

Photo courtesy Diamond Brand