Carbon38, the women’s athleisure brand, has partnered with Flow, a provider of cross border commerce, to create fully branded and localized shopping experiences for Carbon38 customers anywhere in the world.
Flow’s software solution uses artificial intelligence and localization technology that allows Carbon38’s customers to feel as if they are shopping with a local retailer, regardless of where they are in the world. By addressing key factors such as multi-currency pricing, cost efficient and rapid shipping, 60+ international payment options, accurate taxes and duties and simple returns, consumers enjoy a localized shopping experience that eliminates the risk and fear of buying products internationally and mirrors Carbon38’s domestic experience.
“We have long admired Carbon38’s ambition in guiding a true cultural shift in the way women dress and its leadership in pioneering the creation of a new class of active apparel,” said Rob Keve, co-founder and CEO of Flow. “Carbon38 has a large and devoted following in both the fashion and fitness worlds, and we are excited to provide the solution that removes friction from its online store and makes its products more easily accessible to international customers.”
“We are thrilled to partner with Flow to provide our customers with this innovative service, creating a more seamless and customized approach across the globe from the United Kingdom to China and everywhere in between,” said Joseph Littlefield, vice president of operations for Carbon38. “Launching an updated e-commerce platform is part of our mission to provide women access to amazing curated brands, allowing Carbon38 to further establish an exceptional localized customer experience.”
In January, Foot Locker announced it had invested $15 million into Carbon38 to gain a 15 percent stake in the Los Angeles-based women’s luxury activewear maker.
