Everlast Worldwide Inc. renewed and expaned its licensing agreement with Tomen America Inc., which sells Everlast-branded products in Japan and has been an important Everlast licensee for 10 years. Under terms of the agreement, Tomen will continue to produce men's, women's and children's apparel, as well as exercise equipment including aerobic fitness products, treadmills and weight lifting equipment. Tomen will also design a new line of men's and women's underwear. The Everlast products will be sold in Japan to sporting goods retailers, department stores and other better retailers.
Seth Horowitz, chairman, CEO and President of Everlast Worldwide, said, “Everlast has a long-standing, positive relationship with Tomen America. We have experienced significant annual growth since 2001. Tomen America is known for its superior design capabilities, very high quality and attention to detail. This agreement will further leverage our position in the Japanese apparel market, as part of our overall attention to the international licensing program.”
Mutsuo Yamaguchi, Vice President and General Manager of Tomen America, stated, “Our Everlast brand business in Japan has grown three-fold since 2000, and this agreement positions both of our companies to capitalize on that growth rate. The Everlast brand is highly recognized, and this expanded line of products will allow us to meet the consumer in all aspects of his or her lifestyle.”
