Hydrapak has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Hydrapak will partner will Backbone to oversee media communications and promotions of its current and future products.
Enthusiastic athlete and founder of Hydrapak, Matt Lyon, used his athletic background to create innovative, performance-based packs and drink systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line was continuously refined to ensure the products met buyers hydration needs. Hydrapak is now one of the leading providers of personal hydration systems. Not strictly for cyclists, trail runners, motorcyclists, skiers, hikers and triathletes also use Hydrapaks to refuel on the go.
Backbone Media will promote Hydrapaks new and future designs, and Lyon is enthusiastic about the partnership “Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Hydrapak. We are excited to utilize Backbones fresh perspective and creative ideas in managing our media relations.” Backbone Medias Penn Newhard is equally excited about the new relationship and stated, “Hydrapaks designs and constructions are revolutionary, and the easy-to-use technology is unbeatable. Backbone is thrilled to be promoting the packs and drink systems.”
