Surf Technicians LLC. welcomed Mark Mertens to the team, Mertens will be focused on the state of Florida and will be the lead sales rep for all Surf and Stand Up Paddle product lines under the Surftech and NSP brands.
“Mark is one of the most experienced surf industry reps in the South East; he has tons of retail experience, and is a die-hard surfer himself. Florida is a big state with a unique, year-round business, and requires a detailed strategy to get it all done,” said Ryan Guay, VP of sales. “Selling Surf and Stand up Paddleboards is quite different than apparel, footwear or accessories. So it can be really challenging to find reps that have deep experience, everyone wants to be a surfboard rep until they see a full truck load of samples getting dropped off in their front yard. Mark understands it, already knows our product and will help us service all of our retailers for all of our brands.”
Mertens said, “I am excited to be involved with such a progressive company. Their technology and constructions are the best available and the choice of brands they offer is by far the most extensive anywhere in the board building industry. Surf Technicians offers a true one-stop-shop for brands, price range and constructions, and I love that. I can’t wait to hit the road and show everyone all the new product”
Former Florida Rep and Surftech/Bark Team Rider AJ DeFilippis remains with the team and will be focusing his efforts growing the business in the Caribbean and Puerto Rico.
