Incipio Group has sold Braven Audio, the maker of waterproof Bluetooth speakers, to Zagg Inc.
Zagg’s product portfolio includes screen protection, power management solutions, mobile keyboards, social tech and personal audio sold under the InvisibleShield, Mophie, Zagg and Ifrogz brands.
“As a leading mobile lifestyle company, today’s announcement marks an important milestone for our company,” said Chris Ahern, CEO of Zagg. “Braven is a category creator and leader in technology and expands our house of brands into new segments of the large and growing audio category while leveraging our global distribution to rapidly scale the company. Together, we look forward to continuing the Braven brand heritage of developing intelligently designed products with cutting-edge innovation and craftsmanship that will thrill even the most demanding outdoor adventurers and audio enthusiasts.”
As part of the transaction, Zagg will acquire all intellectual property rights and product development capabilities including engineering and product design teams, further demonstrating Zagg’s commitment to product innovation and brand preference.
Incipio’s owned brands include Incase, ClamCase, Tavik, Griffin and Incipio. It also has a number of license agreements with Burton, Under Armour, 5.11 and others.
Durham Jones & Pinegar acted as legal counsel to Zagg in the transaction. D.A. Davidson acted as financial advisor and Latham & Watkins LLP acted as legal counsel to Incipio in the transaction.
