Leader, the manufacturer of aquatics and sports eyewear and accessories, unveiled the company’s bold new look, coinciding with the release of leaderswim.com, the brand’s first ever consumer-facing website.
Across the breadth of Leader’s product collections, from swim and snorkeling gear to eyeguards designed for maximum protection while out on the court or trail, Leader has earned a worldwide reputation for its performance attributes and durability over its history of more than 40 years.
Leader’s bold new direction is centered around the brand’s vision to be the go-to active lifestyle solution for providing comprehensive aquatics eyewear and accessories for the entire family, whether training for your first triathlon, hitting the bay for a snorkeling excursion with friends or instilling a life-long love of the water in those learning to swim for the first time.
With its new tagline: “Built for the water. Designed for the active lifestyle,” Leader will lean on its history in product innovation to kick off a multi-faceted campaign focused on product education, brand storytelling and consumer engagement.
“The ultimate goal is to get our brand and products out in front of our customers, reaching those who share a passion for the active lifestyle and the water that brings us all together,” explained Chris McCullough, director of consumer brands for Leader’s parent company, Hilco Vision. “It’s exciting to finally unveil the new home for the Leader brand; we’re only just getting started.”
The launching of leaderswim.com will also kickstart Leader’s expanded omni-channel retail strategy with both direct-to-consumer and third-party e-commerce to complement the brand’s growing North American brick and mortar presence.
Photo courtesy Hilco
