Balega and TriggerPoint announced their partnership with Ragnar, the premier series of overnight road and trail running relay adventures in the United States. The partnership will allow Balega and TriggerPoint to provide participants at the remaining 20 Ragnar trail and road races with access to high quality products to improve race performance.
In addition, 10 percent of Balega sales from Ragnar events will give back and strengthen South African communities through Balega’s Lesedi Project. In South Africa, the Zulu word Ubuntu expresses what unites us all—our shared humanity. Balega proudly lives the Ubuntu spirit by working every day for those less fortunate.
Ragnar is a two-day, overnight adventure run that brings friends together to accomplish a relay style run in an exciting environment. The race series has a trail and road option with events all over the country. For the road series, the race is divided into 36 sections with teams of up to 12, whereas the trail series consists of three loops with teams of up to eight.
“We are thrilled to partner with both Balega and TriggerPoint,” said Doug Kaplan of Ragnar. “Having these types of high-caliber brands and products at Ragnar really elevates the runner experience. This partnership is the perfect fit of products that not only appeal to our audience for training needs, but can help improve their race day performance.”
Balega designs and manufactures expertly-crafted, technical running socks with a contoured fit to minimize movement on your foot, which causes irritation and blisters. Each sock provides seamless comfort with hand-linked toe seams and moisture wicking with strategically placed ventilation panels. Balega will be offering an assortment of its styles at the Ragnar events including Enduro, Ultralight, Blister Resist and Silver Running Socks.
“Ragnar is a perfect match for us at Balega,” said Tanya Pictor, vice president of marketing for Balega and FuelBelt. “We’re proud to partner with an event that encourages runners to push their limits alongside friends and a local running community in a fun and adventurous environment. We’re also thrilled that Ragnar is working with Balega to give back to the Lesedi Project. Community is a core pillar of Zulu culture and a fundamental part of the Balega brand.”
TriggerPoint will offer a variety of solid foam rollers, which contour to the body to address the superficial muscles, and hollow core foam rollers, which are more rigid and address the deeper muscle tissue, allowing runners to progress through the categories depending on their specific physical needs.
Both Balega and Triggerpoint are owned by Implus.
