BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Teamline LTD, based in Irving, TX. Teamline, has been providing sporting goods equipment and apparel to team customers in the Dallas Metroplex since 1999.
“We are thrilled to welcome Craig Farmer, Brent Parker, Tim Stockard, Scott Mudd and the Teamline staff to the BSN Sports family,” said Terry Babilla, president of BSN Sports. “We have known Teamline for years, and can attest firsthand to their ‘customer first’ culture backed by a talented group of team Sports professionals. Teamline is perfectly aligned with our approach to the team Sports community and, together with our 850+ sales professionals nationwide, this combination will further facilitate an incomparable one-stop shop. We look forward to a bright future together.”
Charles Anderson, Teamline’s Founder, added, “Teamline has an incredible sales force with deep industry relationships, stellar employees and a ‘customer first’ approach. I am confident that equipping our sales force with BSN’s innovative selling tools and technology will be in the best interests of our sales professionals and our customers.”
Babilla concluded, “With the addition of Teamline, we have added over 200 sales professionals in the last twelve months, including valuable teammates in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Minnesota, Kentucky, Alabama, Georgia, Washington, Oregon, California and now, our home state of Texas. We will continue to seek out partners that share our values and bring a passion for building lifelong customer relationships.”
