CrossFit Inc. and Beyond the Whiteboard (BTWB) have signed an exclusive agreement to link the data-driven fitness company with a software platform that will help CrossFit athletes and Affiliates maximize their results.
BTWB’s software and app will be rebranded as CrossFit BTWB, and CrossFit will have access to much of BTWB’s data, which is user opt-in enabled and tracks daily workout performance and training habits.
“BTWB was born out of the CrossFit Affiliate community and is the single largest storehouse of WOD-performance data available. CrossFit athletes of every shape, size and skill level will benefit from tracking their training results in the BTWB community platform,” said Jeff Cain, CrossFit CEO. “We’re proud to formalize what has been nearly a decade-long informal relationship with the premier CrossFit tracking platform.”
The partnership runs until Dec. 31, 2020.
