Converse has tapped IPG Mediabrands-owned Initiative to handle the company’s global media planning and buying, according to Advertising Age.
The account was put in review earlier this year and previous agency, PHD, declined to participate in the review.
Earlier this year, Julien Cahn, the brand’s former chief marketing officer, joined Supreme. He was replaced by Sophie Bambuck, who was formerly senior brand director of Nike Sportswear in Europe, the Middle East and Africa.
