Redfeather Snowshoes entered an exclusive relationship with Canada's Recreation Outfitters, Inc. With over 300 accounts across Canada, ROI supplies outdoor specialty and snowsports products to retailers like Mountain Equipment Co-Op and Coast Mountain Sports. ROI also handles Deuter Backpacks, Diamir bindings, Hestra Handwear, Movement Skis, Raichle boots, Komperdell poles, High Gear instruments and now Redfeather Snowshoes, selling to Western Canadian retailers, as well as ski resorts at Whistler, in the Banff area, and to Intrawest Resorts.
“Redfeather is the perfect complement to our distribution line of the world's most well-known and sought after outdoors and snowsports products,” said Jayson Faulkner, VP of Sales and Marketing of ROI. “Redfeather has already created a strong name for itself in the Canadian market, and we are proud to be the exclusive distributor of Redfeather's entire line of snowshoes, tailored to enable anyone, of any athletic ability to get out and enjoy the fun sport of snowshoeing.”
“We have experienced explosive growth in the Canadian market over the last several years,” said Allan Kettlehut, CEO of Redfeather. “Our exclusive relationship with ROI makes great sense for us. Its established leadership with top Canadian retailers will help ensure that our snowshoes are stocked consistently at the premier retail locations throughout Canada and make our snowshoes readily available to all those interested in experiencing the sport.”
ROI is affiliated with the Association of Canadian Mountain Guides, a major sponsor of the Canadian Avalanche Association and to many other guide companies, through which it intends to promote Redfeather Snowshoes. The company also works closely with other professional groups such as the Canadian Ski Patrol Association and the Canadian Ski Instructors Alliance.
