Tecnica USA announced the appointment of Kevin Dixon as vice-president, general manager of its footwear division. As footwear division manager, Dixon will be responsible for all aspects of the footwear line and will report directly to Tecnica Group CEO John Stahler.

Dixon joined Tecnica in 2001 where he has served as director of product management & marketing. In this role, Dixon was responsible for the outdoor and after-ski footwear categories, coordinating the product and marketing efforts in the United States. During Dixon’s tenure, the division has posted double-digit sales gains and significant increases in profitability.

“Since joining Tecnica four years ago, Kevin has been instrumental in maintaining our core business while helping the brand expand into new channels of distribution with new product offerings,” said Stahler.

Most recently, Dixon is responsible for the new GMT collection of footwear, a new travel footwear product line for Spring 2006 that has drawn rave reviews. In his new role, Dixon will continue to oversee the product and marketing direction for the footwear division as well as all aspects of Sales Management.

Prior to joining Tecnica Dixon held product positions with Duofold and Fila.