GoLite announced the promotion of two long-time employees, tapping Kevin Volz to spearhead GoLite’s international and domestic sales efforts and Jessica Jaret to lead GoLite’s public relations efforts. Both Volz and Jaret are valued long-time GoLite employees with Volz having served as both customer service and marketing manager and Jaret having served as customer service manager and marketing production manager.

Volz’s transition is a natural extension of his over 15 years of outdoor industry experience. “I am excited to push GoLite’s sales into overdrive,” said Volz. “Sales of lightweight gear and clothing is no longer a fad, and it’s an incredible opportunity to be able to lead this effort during an exciting period in GoLite’s growth.”

Jaret has been with GoLite since their first product sales in 1999, having overseen the customer service department for four years before joining the marketing team. She has played a supporting role in PR until this move. “This is an exciting time to be heading up GoLite’s PR efforts given our role as the leader in the lightweight field,” Jaret said.