Bigtruck, the headwear firm, earned the B Corp Certification from non-profit B Lab, joining the global movement of businesses inspiring all businesses to compete not only to be the best in the world, but to be the best for the world.
Certified B Corporations are legally required to consider the impact of their decisions by operating at the highest standards of social and environmental performance, transparency and responsibility.
“This certification represents our commitment to grow the brand in the most socially and environmentally conscious way possible,” said Francesca Curtolo, who joined Bigtruck in 2017 specifically to guide the brand through the certification process. “Obtaining the B Corp Certification has been a foundational goal of the organization, yet just a starting point for Bigtruck’s new approach to business. We are humbled to be joining the elite group of Certified B Corps that share our same values.”
To ensure a future as a purpose-driven company, Bigtruck changed the company’s legal status to a Benefit Corporation by amending the Articles of Incorporation to state the company’s promise to promote the advancement of knowledge and support the company’s local community through volunteerism. This allows Bigtruck to monitor its performance against non-financial goals as the company continues to scale. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers and the environment).
“By becoming a Benefit Corporation, we are elevating our mission goals to sustain the people and places that sustain us through social, governance and environmental best practices,” said Bill Sinoff, general manager. “We are thrilled to be a Certified B Corporation and look forward to being a part of the global movement that is redefining what it means to be successful in the business world.”
Photo courtesy Bigtruck
