Footaction teamed up with photographer Jonathan Mannion and recording artist Freddie Gibbs to debut a new content franchise, “UNCOVER Presented by Footaction.” The conversation, hosted by radio personality Mando Fresko, focused on how lifestyle and culture intersect.
The pilot episode of UNCOVER was shot in front of a studio audience at Footaction’s Capsule 213 in downtown Los Angeles. The content reveals the past, present and future of music, art and style, diving into the influence, inspiration and untold stories behind Jonathan Mannion’s cover photos for famous hip-hop albums including Reasonable Doubt by JAY-Z, Flesh of My Flesh Blood of My Blood by DMX and The Documentary By The Game. Gibbs discusses, from a recording artist’s perspective, how the artists featured in Mannion’s work played a role in his own come-up as a musician.
“At Footaction, we know our customers are proud of their personal style and all that shapes it–from hip-hop culture to sports lifestyle,” said Ken Side, vice president and general manager for Footaction. “Having the opportunity to bring together cultural leaders like Jonathan Mannion and Freddie Gibbs for ‘UNCOVER’ at our own Capsule 213 was really special.”
In addition to featuring some of the top footwear and apparel from Nike, Jordan and adidas, the talent also flaunted Footaction’s newest exclusive brand Be.Spoke, a men’s lifestyle apparel line designed to encourage self-expression and style freedom. Be.Spoke joggers, T-shirts, sweatshirts and jackets are available now in all Footaction stores and online at footaction.com.
“I had a great time sharing the stories behind some of my most notable shots, from iconic albums to sports magazine covers,” said Mannion. “I’ve been fortunate to work with artists and athletes that truly shape culture, and Footaction is responsive to the desires of those who embrace style, art and self-expression, so they were the perfect partner to tell the ‘UNCOVER’ story.”
The full episode of UNCOVER Presented by Footaction is set to launch digitally on Footaction’s YouTube channel and will broadcast on REVOLT TV on Monday, March 19 at 2 a.m. ET, 11 p.m. PT.
“My personal style is all about comfort. From the stage to the airport, I’m always comfortable in sweats and sneakers,” said Gibbs. “Footaction has so many options to rock that are comfortable, stylish and allow people to really define their own personal style.”
Footaction offers the latest footwear, apparel and accessories from Nike, Jordan, adidas, UGG, FILA, Vans, Champion, American Stitch, Wu Wear, DNM, Dope and more. For more information, visit Footaction.com and join the conversation on social using #FootactionUNCOVER.
