Fitbit introduced Fitbit Ace, an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children.
Designed for kids ages eight and older, Ace automatically tracks steps; active minutes and sleep; has up to five days of battery life; features an adjustable, showerproof wristband in two bright colors and provides encouragement to be active. Plus, with the new Fitbit family account, parents can control who their kids connect with in the Fitbit app so they can safeguard their kids’ privacy and stay on top of their activity. Ace is available for pre-sale today, with global retail availability in Q2 2018.
“As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,” said James Park, CEO and co-founder of Fitbit. “It can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated. By bringing that experience to families, it can make healthier habits feel more achievable by making it fun and engaging. We are excited by the opportunity to enable parents to help set their kids on a path to building lifelong, healthy habits, all while having fun together.”
Fitbit Ace is available for pre-sale today on Fitbit.com for $99.95. Ace will be available in stores worldwide in Q2 2018, including major North American retailers Amazon, Best Buy, Kohl’s and Target.
Photo courtesy Fitbit
