adidas America announced that Russ Hopcus has been named Senior V.P. of Sales. Russ came to adidas in 2002 with over 20 years of industry experience in various sales and marketing roles both in the U.S. and in Europe. Russ joined adidas as the Accessories Sales Director and has since gone on to be the Footwear Sales Director and served as the National Sales Director.
Russ will lead a strong team of adidas veterans who together have contributed to the current upswing in sales and positive backlog development. Sales growth for the end of the year is projected to be in the high single digits.
Russ replaces Joe Fields who has chosen to leave his position with adidas America for personal reasons to pursue an opportunity outside of the sporting goods industry. Joe joined adidas in April 2004. adidas would like to publicly thank Joe for his contribution to the company's recent successes and wish him well in his future endeavors.
