Anta Sports reported revenues in 2017 rose 25.1 percent to RMB16.7 billion, up from RMB13.3 billion in 2016.
Operating earnings rose 24.5 percent to RMB$4.0 billion from RMB3.2 billion. Net profit improved 29.4 percent to RMB3.1 billion from RMB2.4 billion.
Gross profit margin increased by 1.0 percent point to 49.4 percent.
Financial Highlights
- Record-breaking Revenue and Earnings
- Solid Profitability
- Strong Retail Sales from Brands
- Adequate Cash
- Attractive Dividend Payout
Operational Highlights for the Year
- Anta and Anta KIDS
- FILA and FILA KIDS
- DESCENTE
- SPRANDI
- E-Commerce
Upholding Multi-Brand Strategy, Improving Retail Management Capabilities and Optimizing Efficiency
- Their “Single-Focus, Multi-Brand and Omni-Channel” operation model has enabled them to position the Anta brand across the mass market to high-end market spectrum, with products catering for professional sports and popular sports, high-end athleisure to urban stride, as well as outdoor frontiers, all of which have ensured the group caters for every consumer’s requirements.
- With a consumer-centric and retail-oriented strategy, they have continued to improve their retailers’ competitiveness, store efficiency and responsiveness to the ever-changing market. They emphasized retail efficiency in their corporate culture and values, and have established a consumer-oriented retail management appraisal system to measure their performance according to retail operating data.
- They have also further improved their supply chain to shorten production lead times, allowing them to capture consumer demand in a timely manner. During the year, they implemented high-speed production lines, which have a daily shoe manufacturing capacity of 3,000 pairs with only 30 workers. This innovative production line has increased productivity and saved on labor costs.
Ding Shizhong, chairman and CEO of Anta Sports, commented, “Last year marked the 10th anniversary since we were listed in Hong Kong in 2007 and was a year of strategic transformation for Anta from a traditional private company into an internationally competitive listed corporation with modern governance standards. Our “Single-Focus, Multi-Brand, and Omni-Channel” strategy has laid a solid and sound foundation. However, we are not satisfied with only being a leading multi-brand company in China. Through our multi-brand strategy, we aspire to become a competitive global multi-brand company with newly added brands, including KINGKOW and KOLON SPORT. To that end, we are launching our globalization strategy in 2018. Through product innovation and R&D investment, we hope athletes will fight for glory in our sportswear and that the public will break through their limits with our products. We will tap into the global market with our best brands.”
He continued, “In the future, we will continue our focus on the sportswear industry. Aside from existing brands, we will continue to seek high-end international sportswear brands with strong growth potentials to meet the sportswear needs of our customers and to fill the gaps between different market segments. Meanwhile, we will continue to improve our product differentiation and increase our market share in the running, boxing, basketball, female fitness, cross-training and skiing sports segments.”
For more 2017 annual results-related documents and information about the company, visit http://ir.Anta.com.