USIM announced it has been named print and broadcast agency of record for Modell’s Sporting Goods.
The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.
USIM will provide integrated media services, including all insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office.
“We’re proud to be partnering with Modell’s team to help them reach new and existing customers,” said USIM’s Eastern Region president, Russell Zingale. “Our team will devise smart, effective media to target key local markets for Modell’s from New York to Washington, DC.”
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
