Shari-Lynn Fix has been appointed the new director of sales for Taurus USA, which encompasses the popular Taurus, Rossi, and Heritage Manufacturing firearms lines.
Fix joins Taurus USA with nearly 30 years of sales experience within the firearms industry. She started her career in 1988 at New England Firearms where she progressed to vice president of sales. Shari-Lynn is no stranger to the Taurus brands, having worked as national sales manager for Rossi from 2001 through 2005. She has also served as a regional sales manager for Remington and most recent as director of sales for LaserMax.
Fix will aid in developing programs for retailers and communicating sales initiatives to the team. She will be responsible for the wholesale distributor segment of the business and will work hand-in-hand with the buyers, establishing and building customer relationships and loyality to the brand.
“Shari-Lynn has a proven track record of establishing and forging relationships within the sales realm that will be beneficial to the Taurus sales team as we continue to grow. She has leadership capabilities with excellent communication skills with an understanding of the distribution chain”, states VP of Sales, Carlos Vazquez-Pausa.
Taurus USA is based in Miami, FL. Taurus Holdings, Inc. is owned by Forjas Taurus, S.A. which is a publicly traded company based in Brazil.
