Kopin Corporation, a producer of wearable AR and VR technologies for government, enterprise, professional sports and consumer markets, added Tom Futch as senior vice president, sales and marketing, Solos for the company’s Solos Smart Glass business. Solos are ultra-lightweight AR smart glasses designed for sports performance, safety, comfort and style.
Kopin’s Solos AR smart glasses were designed with input from the USA Olympics Cycling Team. As senior vice president of Kopin’s Solos Smart Glass business, Futch and his team are tasked with increasing the brand awareness, sales and strategic partnerships of Solos smart glasses to a broader and more inclusive athletic and active consumer base.
Futch joins Kopin with more than two decades of experience leading global sales, marketing and branding strategy for leading global brands in consumer fitness wearables and apps, digital health, weight loss and employee wellness. In addition to leading the sales and marketing efforts for Solos Smart Glasses and software services, he and his team will be responsible for the strategic development of Kopin’s evolving ecosystem of professional and consumer wearable products, services and partnerships.
“It is time for Kopin’s SOLOS Performance Wearables business to expand beyond cycling and into new sports and activities, like running, triathlons, golf, skiing, snowboarding and swimming,” said Dr. John C.C. Fan, Kopin’s president and CEO. “Tom shares Kopin’s mission: to build the most advanced, comfortable, safe, durable and stylish AR wearables that give consumers insights to their performance data. His track record of executing world-class sales and branding strategies in the fitness, health and wellness markets fits perfectly with our ambitions for Solos.”
“With Solos, Kopin correctly predicted that high-performance augmented reality glasses would be an essential tool for today’s professional and amateur athletes,” said Futch. “My experience leading and advising new fitness technologies to the larger consumer market will serve Kopin well—with my goal being to turn SOLOS Smart Glasses into a household brand name. Our mission is to create the most advanced AR Smart Glasses Platform to inform and inspire athletes and consumers to achieve their full human potential.”
In addition to driving sales growth and developing partnerships via direct-to-consumer, retail, fitness, employee wellness and insurance campaigns, Futch is an entrepreneur who successfully founded and directed Inov8 Health Growth Strategies, a strategic advisor and investment firm for major digital fitness, health and wellness companies. Previously, Futch’s experience includes leading and advising in executive sales and marketing roles at leading global fitness, health and wellness brands, including Fitbit, Weight Watchers, BodyMedia/Jawbone, Johnson & Johnson and Medtronic.
