Palmer Snowboards announced to the industry that after a very slow season start, retail sell-through at the close of February is over 61% of the Palmer boards available in the US market. With a weak snow season in several key regions, it looked like the winter of 2005 would be cut short. Late season storms and a record February for most of the country created a surge in board sales throughout Palmers specialty retailers. Based on the SIA Retail Audit, August – February, Palmer ranked third in board sell-through, second in highest average selling price – while maintaining full retail margins to date.
“Our global performance at retail has finally has met our projections,” commented Jurg Kunz, President of Palmer Snowboards. “But this is not an anomaly, rather a result by design. Weve created a brand and product line for discerning riders who demand the best – just ask Andy Finch.”
“We know the construction and technology that go into our boards really set the ride apart from every other brand,” said Marty Carrigan, Palmer VP of International Sales and Marketing. “Our performance at retail underscores the fact that consumers value performance and technology above price. We continue to sell our boards in the late season at full retail.”
