Puma launched its 24/7 campaign, the brand’s newest performance proposition for men. Four-time FIA Formula One World Champion Lewis Hamilton will spearhead the Men’s Training business beginning with the 24/7 marketing campaign.
The product designs for the streetwear line featured in the campaign are a fusion of high-performance training technologies with streetwear styling to create a flexible collection.
“For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to. Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it’s so dope to be part of not just the Puma family, but this campaign, which aligns 100 percent with who I am,” said Hamilton.
Puma’s newest brand ambassador showcased his training skills at the first ever Global Team Faster Summit in Los Angeles. The event brought together over 100 Puma trainers from around the world to partake in a fully immersive brand experience featuring street training workouts and workshops that encourage personal hustle.
“As the ultimate hustler, Lewis kicked ass while sporting pieces featured in the 24/7 campaign,” said Adam Petrick, Puma’s global director of brand and marketing. “He brings his own style and looks good while doing it, which is why he perfectly represents the 24/7 mindset.”
Photo courtesy Puma
