Elite Sportswear L.P., which owns a number of cheer brands, appointed Girisha Chandraraj as its president and chief executive officer.
“I am thrilled to be a part of a global leader who continually focuses on the highest standards in performance and quality,” said Girisha. “The team is passionate about their commitment to our sports and I am looking forward to pushing the limits of the company’s potential.”
Girisha will be succeeding former CEO, Dan Casciano who will now be assuming a full-time board of director position.
Girisha brings over 15 years of consumer product leadership with experience in Marbles the Brain Store, Essendant, Blick Art Materials and Broder Brothers Corp. He was the former CEO of Marbles.
“Girisha is a perfect fit for Elite Sportswear,” says Casciano. “He brings the wealth of experience to our growing categories and has the capability to facilitate both top and bottom line growth objectives.”
Girisha will be based in Reading, PA at Elite’s headquarters and lead the portfolio’s brands: including GK and UA Gymnastics, Dreamlight Gymnastics, GK and UA Cheer, Omni Cheer, Twisted Choreography and Dolfin Swimwear.
Elite Sportswear, based in Reading, PA, is the combination of the worlds’ leading sports specialty apparel brands including GK Gymnastics, UA Gymnastics, Dreamlight Gymnastics, GK Cheer, UA Sideline Cheer, Omni Cheer, Twisted Choreography, and Dolfin Swimwear. Distributed in over 35 countries, Elite Sportswear products have been worn by Olympians and World Champions for over 35 years.
Photo courtesy Elite Sportswear
