New Era has introduced its first direct-to-consumer website, neweracap.com.
The fully responsive website provides a seamless experience for customers who are interested in ‘Sport’ and ‘Style.’ By utilizing dynamic product categorization, users can easily explore products they might not view otherwise, so ‘Sport’-focused users can break into the ‘Style’-oriented product lines and vice versa. Each product detail page provides all of the information a customer needs in order to make a quick, informed decision in one place.
Said Lorenz Gan, global vice president, information technology, New Era. “Whilst this project represents a great milestone for our brand, we are just getting started and are already focused on expanding the platforms’ reach.
The site was developed in collaboration with EPAM Systems. To reduce development time and offer customizable features out of the box, the site was built on SAP Hybris Commerce Cloud and leveraged EPAM’s prebuilt SPARK for Hybris accelerator.
The site has been rolled out in North America and Australia with plans for Europe and APAC releases in 2018. Click here to read the Case Study.
Photo courtesy New Era
