CCM Hockey and its Russian distributor, SportConcept, stated that NHL player Alex Ovechkin, has decided to exclusively play and train in CCM hockey equipment. Ovechkin rejoins a roster of CCM athletes that includes Sidney Crosby, Connor McDavid, Carey Price, John Tavares, Brent Burns and Patrice Bergeron.
A Russian native, Ovechkin was selected first overall to the Washington Capitals in 2004, making his NHL debut during the 2005-06 season. Ovechkin is a three-time Hart Memorial Trophy winner, a three-time Ted Lindsay Award winner and six-time winner of the Richard Trophy among several accolades he has collected over the years. On January 11, 2017, he became the 84th player in history to score 1,000 NHL points and the 37th to do so with one franchise.
“CCM is absolutely thrilled to welcome Alex back to the family,” said Sean Williams, vice president, global marketing and North American sales, CCM Hockey. “He is one of the most talented athletes in our game and we look forward to working with him as he continues a dominant career on the ice.”
“I started my career with the company and I am excited to be back with CCM! We are going to work together to help me be the best player I can be,” said Ovechkin. “I am excited to work with everybody in North America and back home in Russia to grow the business for CCM and help more kids play hockey.”
As part of the partnership, Ovechkin will play a key role in providing feedback and insight to CCM that will help the manufacturer continue to push the boundaries of technology and innovation in its products. As a CCM-affiliated athlete, Ovechkin will play and train in CCM hockey equipment, participate in the brand’s community-based initiatives and be featured in product marketing campaigns throughout the year in North America and Russia.
Photo courtesy CCM Hockey
