Hibbett Sports announced a three-year sponsorship deal with the Auburn Tigers Football program that will run through the 2019 season, including a fully integrated partnership with the Tiger Walk.
“Hibbett Sports is an enthusiastic supporter of collegiate sports. We are proud to partner with the Auburn Tigers for three more years and offer this exciting program to engage with Auburn fans,” said Jeff Rosenthal, president and CEO, Hibbett.
Through this unique partnership with the Auburn Tigers, Hibbett will provide an experiential “Shaker Shack” pop-up, adjacent to the Tiger Walk at three conference games including; Ole Miss, University of Georgia and the Iron Bowl against the University of Alabama. Fans who visit the interactive Hibbett Shaker Shack will receive their own shakers. Attendees can also show their support with Hibbett provided Tiger Walk posters to write messages on to cheer on the team.
Between September 1 and November 15, Hibbett is hosting an interactive text-to-win promotion. Fans who participate can win prizes ranging from pregame hospitality packages and a Tiger Walk experience to conference game tickets.
“We are excited to extend our partnership with Hibbett Sports through this unique platform,” states Chris Davis, vice president and general manager of Auburn Sports Properties. “Hibbett Sports is an icon in the retail space here in the state of Alabama, and we look forward to creating an incredible experience for our fans during one of our most popular traditions.”
Photo courtesy Hibbett Sports
