“Doing Good is Always in Fashion” is the message behind the 2017 Fashion Targets Breast Cancer Campaign from the Council of Fashion Designers of America (CFDA) in partnership with Fabletics, the active-lifestyle brand co-founded by Kate Hudson in 2013.
The collaboration returns for a second year with iconic actress, fashion tastemaker and mother of two serving as the FTBC ambassador for the month of October.
As part of the partnership, Fabletics is launching an FTBC-branded capsule collection available during Breast Cancer Awareness Month this October. It features three two-piece outfits designed in signature FTBC colors: a sports bra and high-waisted legging, a sports bra and capri, and a tank with a legging.
“I’m really honored to have been asked to be an ambassador for Fashion Targets Breast Cancer for a second year. Continuing to support this cause proactively is so important to me — and to so many other people whom have had a personal experience with a friend or family member diagnosed with breast cancer. We’ve made great strides but it’s my hope that with our collective voices, we can continue to spread awareness and produce the ground-breaking research needed to make progress in the mission to end breast cancer forever,” Kate Hudson said.
Proceeds of sales from the three looks will directly benefit FTBC global. The items will be available for purchase across eight countries and available on Fabletics.com as well as in the 22 Fabletics stores nationwide. Fabletics will also host an FTBC event at all retail locations, where a percentage of net proceeds of all sales will be donated to the initiative.
“Our inaugural ‘Fashion Targets Breast Cancer’ campaign in partnership with Fabletics was so successful that we all decided to renew the effort for this important cause,” said Steven Kolb, president and CEO of the CFDA. “We are thrilled that Kate Hudson agreed to return as our ambassador, as our values of health, fitness and philanthropy are aligned with those of Kate and Fabletics.”
The Fashion Targets Breast Cancer (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.
Hudson follows in the footsteps of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.
