Rossignol Conjures A Dreamlike Paris For #URBANESCAPE Campaign

Rossignol Apparel tapped Paris-based creative agency Publics for its Fall/Winter 2017 campaign, dubbed #URBANESCAPE. The campaign stars Olympic and World Champion Martin Fourcade, holder of the Biathlon World Cup and winner of five medals at the 2017 Hochfilzen World Championships.

https://www.youtube.com/watch?v=uLJXo7vQLMo

Publicis crafted for Rossignol a showcase for a previously unseen side of Fourcade as he journeys through a timeless, dreamlike Paris. In a series of creative subjects, Fourcade and his female counterpart, model Marizanne Visser, glide through the streets, slalom between columns, jump from the Trocadero stairs and finally cross the Pantheon square, leaving behind a vivid trail of red and blue powder, symbolizing skier’s tracks painted in Rossignol’s corporate colors.

The FW’17 campaign opens a new chapter in the history of the outdoor and winter sports brand, extending its mountain DNA to the challenges of urban lifestyle. The campaign will debut in September 2017 on print, OOH and online and will run in France, Italy, Benelux and Nordic markets.