Moonstone Mountain Equipment has surpassed the 300-door milestone, an increase of 50% over this time a year ago. This increase was primarily due to retailers’ strong response to Moonstone’s Fall ’04 line, a revitalized and expanded Spring ‘05 line and strong retail sell-through this season. Moonstone’s Spring ’05 bookings were up 75% over the previous spring.

“We generated a lot of momentum in 2004 that is carrying over into 2005,” noted Hoby Douglass, vice president of sales for Moonstone. “Our focus on being a consistent, reliable and dedicated partner to the outdoor retailer channel is great yielding dividends. Pre-season bookings for Fall ’05 are tracking over 300% up from this month last year. We are making solid progress toward positioning Moonstone as a year-round revenue center for retailers, in addition to giving consumers exciting styles for all seasons.”

Moonstone’s core strength in the insulation category, particularly with its new ultralight offerings, the Lucid and Ultralight Cirrus, plus new offerings in the soft shell category, such as the Gendarme and the new X-Tech 3 for Spring ’05, have all been strong sellers.

The Lucid was the number one selling item at Title Nine Sports, and also had 51% sell-through at Terry Performance Cycling during the first week it became available. Moonstone sold out of the Lucid in most sizes and colors by Thanksgiving.

“Moonstone has really come on strong with great colors and styles, without sacrificing the technical performance we expect from the brand,” noted Alice Lee, general merchandise manager of Title Nine Sports, a leading active women’s apparel retailer. “With a steady stream of new products at a variety of price points, Moonstone has become a year-round force to be reckoned with.”