Rennie Media and SportsNewsSource, LLC have joined forces to provide readers with daily coverage of the SIA.05 Show and Outdoor Retailer Winter Market being conducted over the course of the next two weeks.

The partnership between the publishers of Rennie’s Sports Letter and What’s New, What’s Hot magazine and the publishers of Sports Executive Weekly and The B.O.S.S. Report combines the editorial strengths of the publisher of trade and media products to the sports, lifestyle and outdoor markets with those of the most widely distributed independent trade newsletter in the American market.

“Our goal is to provide trade show participants and other industry stakeholders with the information they need to succeed at the show and in their businesses,” said Bruce Morrison, president and publisher of Rennie Media. To that end, e-mail subscribers to the companies’ respective newsletters will receive daily insights into product trend analysis from the Rennie team and business climate views from the SNS pool of editors.

“By combining the talents of our companies to create daily newsletters during each day of the SIA and OR shows, we will be able to present the most well-rounded coverage available to the North American sport-trade today,” said SNS managing editor James Hartford. “This partnership builds on the strengths of Rennie Media as a retailer-focused product-driven publisher with the supplier-centric expertise of SportsNewsSource.”

The daily e-mail blasts are expected to begin with a review of the first day of the SIA.05 show and will run daily through the completion of the OR Winter Market trade show on February 1, 2005.

In addition to the daily e-mail newsletter during the trade shows, SportsNewsSource has also collaborated with Rennie Media on the current U.S. issue of What’s Hot, What’s New, providing U.S. market perspective to support Rennie’s outstanding product and trending analysis.
Rennie Media Inc. provides trade and consumer media products to the sports, lifestyle and outdoor markets. For more than 25 years, Rennie Media has been a definitive source of news, trends and developments in the sporting goods, action sports, bike, ski, snowboard, outdoor, golf and related lifestyle markets in Canada and the United States. Rennie publications include industry newsletters, magazines, directories and market research reports.

SportsNewsSource, a group of sports industry veterans with unique insight and perspective on industry market trends and their financial implications, publishes The B.O.S.S. Report, The Sports Executive Weekly and the SportsNewsSource UPDATE newsletters.