686 will launch a new extention to its product line at OR and ASR this year, with the debut of its men’s spring collection which is a performance line that combines 686s technical and fashionable history into a slightly different offering.
“Our goal is to offer apparel with technical performance properties that doesnt sacrifice style,” says Michael Akira West, president and creative director, “I believe our latest spring collection is leading a new movement in the active/performance sector. Since 686 started over 14 years ago, our active lifestyle has been reflected through the products we live in and bring to you, so this is a natural progression for us.”
With spring 2007, 686 has mixed a perfect blend of their technical mountain history and fashionable and artistic roots to create a collection that defies standards. From patented Toolbelts, lightweight performance jackets and moisture wicking, antimicrobial, organic and UPF rated wovens and knits; the new 686 mens spring collection offers something for anyone living a hybrid lifestyle.
“The 686 customer was looking to us to create a new movement in apparel with the same technologies we use in our outerwear,” says Jono Zacharias, vice president of sales, “The 2007 spring line is by far our most technical sportswear line we have done to date.”
