’47 Brand, the maker of sports lifestyle apparel and headwear brand based in Boston, announced that Julie Czerepak has joined the company as its first-ever retail marketing manager. With the rapid and continued growth of ’47 Brand worldwide, Czerepak has been brought in to oversee the expansion of the brand’s retail presence. She will be working from ’47 Brand’s U.S. headquarter offices in Westwood, M.A.
In her new role, Czerepak will be developing a new retail strategy that will allow ’47 Brand to reach their long-term goal of being the world’s premier sports lifestyle brand. Czerepak will integrate merchandising and marketing collateral to further enhance all product sales, profitability, and of course the ultimate consumer experience.
“We are thrilled to have Julie join our growing team, as her exceptional skills, experience and proven track record will provide ’47 Brand with an exciting and fresh focus on retail,” said Wayne Best, VP of Marketing for ’47 Brand. “Julie will be developing and executing cohesive programs for existing and new accounts, which will help streamline sales to strengthen the overall retail experience,” added Best.
Prior to joining ’47 Brand, Czerepak held the position of Senior Retail Marketing Specialist at Sperry Top-Sider, where she created and distributed monthly planograms to ensure a consistent in-store experience and partnered with store managers to execute local grassroots events. Other skills and expertise include visual merchandising, trend analysis and brand management. Graduating with her Bachelors of Science from Bentley University, she went on to earn her MBA at the University.
“My goal with ’47 Brand is to deliver a supreme retail experience that showcases our heritage, while building our loyal fan base,” said Julie Czerepak. “Working for such an authentic brand with tremendous offerings and expanding ’47 Brand’s footprint in existing and new retail markets will be of utmost importance in my role with the company,” added Czerepak.
’47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. The family-owned and operated company is driven by its passion and love for sports, hard work and family values. Each employee shares this passion and it is found in every seam and stitch, of every product ’47 Brand brings to market.
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs.